Push Notifications

Ruggable launched their highly requested 4’x6’ area rugs. Leveraging push to directly communicate the product release to their loyal app users.

Princess Polly uses Klaviyo with Tapcart to set up an automated welcome series. All new app users who subscribe to their push, will automatically be entered into this flow, to receive a welcome discount.  This strategy can incentivize users to keep their push notifications on to get the latest brand updates, promotions and more! 

‍

Streetwear brand, Patta, curated a holiday collection of their best accessories for easy gift giving. Promoting the collection being available in app, while adding a GIF to give push subscribers a sneak peek of items in the collection.

Oh Polly taps into Sagittarius Season with push messaging tailored to this zodiac sign. Featuring a GIF of main character-worthy dresses, the push grabs attention before users even open the app, driving engagement and excitement.

‍

CPG brand Naked Harvest’s BFCM strategy focused on building anticipation for their biggest sale of the year. They shut down their app ahead of the event and sent push notifications to keep shoppers engaged, announcing the closure and featuring a countdown to heighten excitement. When the sale finally launched, the app buzzed with activity, proving that the hype strategy delivered big results.

Treating their push subscribers like VIPs, Miranda Frye, gives app users early access to their Black Friday sale.

Mellogang used fun and seasonal messaging to promote their limited product restock! The simple text push created a sense of urgency by calling out ‘don’t miss your chance’ this Halloween season.

Promoting their brands sustainability efforts, Marleys Monsters, offered a 20% off discount in addition to their Plastic Free July sale. Providing an end date and time within the push copy, to create a sense of urgency.

Australian-based streetwear & fitness brand, LSKD’s BFCM strategy was to build hype for their sale. They sent out a push 2 days before their biggest sale of the year to alert app users that their entire store will be closed until the sale is live. This incentivized users to keep their push on so they can get first access. The LSKD team sent push notifications as a countdown to continue building the hype and when it dropped, let’s just say, it all truly paid off. High-key genius.

‍

Fitness apparel brand, LSKD, strengthens their brands community by being experimental with their push. Sending a message to check in on their push subscribers and echoing their values.