October Product Updates

App Agent is your always-on growth agent. It watches your app around the clock and comes to you with what happened and what to do next. Tell it about your sale, and your campaign plan will be waiting days ahead, with every push personalized and ready to approve in one click.

• Catch the surge. Spots trends like a spike in "holiday party dresses" searches and has a push series ready.
• Stop over-messaging. App Agent builds audiences from live shopper behavior instead of overlapping lists, so loyal shoppers don't get three pushes a day.
• Recover carts fast. Flags a jump in cart abandonment with a recovery campaign already built.
• Know what worked by morning. Your daily summary shows top campaigns, best segments, and next steps.

AI push drives 4x the click-through rate of standard campaigns. Choose Ask First, Co-pilot, or Fully Autonomous to set how much App Agent does on its own. Included in Tapcart AI Pro.

BFCM brings first-time shoppers, so every screen should feel unmistakably yours. Set your colors, fonts, and logo once, and Brand Kit applies them to every block. New global tokens add border radius, shadows, insets, a full font scale, and button sizes.

Set it once, save time all season: Every new block you build starts on-brand, with no styling by hand. And when your branding changes, whether it's a holiday palette or a fresh logo, you update it in one place instead of block by block.

Before you build your BFCM pages: Existing blocks won't change. But new blocks pull from Brand Kit, and blank settings default to generic Tapcart styling. Take five minutes to fill in the gaps.

Deep links take shoppers from your emails and texts straight to the right product or collection in your app, or to mobile web if they don't have it. Fewer taps on your biggest-traffic clicks means more shoppers make it to checkout.

Two ways to get set up:

• Native deep linking from Tapcart: We turn it on for you. Email help@tapcart.co or reach out to your account manager, and we'll get your app ready.
• Your existing tools: Already using Branch, AppsFlyer, or Klaviyo? You can create deep links to your app from there.

Put them to work for BFCM:

• Add 2–3 links to your Black Friday email, pointing to doorbusters, your gift guide, or early access.
• Use the same links in SMS so app users check out where they convert best.

Get set up now so your links are live before your first Black Friday send.

During BFCM, last week's numbers don't help. The refreshed Insights dashboard shows what's happening now, how you stack up, and where to act next.

• Performance: A live view plus a 14-day trend, so you can spot a dip or a surge mid-sale and react while there's still revenue on the table.
• Journeys: Entry source, funnel steps, and new vs. returning installs show where shoppers drop off, so you know what to fix before the next wave of traffic.
• Audiences: Archetypes like brand loyalists, drop chasers, and researchers tell you who's showing up, so you can match offers and pushes to how each group shops.
• Benchmarks: Compare your AOV, purchase rate, and app conversion with peers to set realistic BFCM goals and see where you have room to grow.
• Campaigns: Top campaigns by channel, with flows vs. blasts, show where your best results come from, so you can put more behind what's earning.

Set your baseline in Benchmarks this week, then watch Performance live on Black Friday. When you can see which campaigns, channels, and shoppers are driving orders in real time, you can double down on what's converting and capture more revenue before the weekend ends.